#5036. Cultural metaphors and KMS appropriation: Drawing on Ast?rix to understand non-use in a large French company

July 2026publication date
Proposal available till 25-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Library and Information Sciences;
Organizational Behavior and Human Resource Management;
Management of Technology and Innovation;
Management Information Systems;
Information Systems;
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More details about the manuscript: Science Citation Index Expanded or/and Social Sciences Citation Index
Abstract:
Management research is increasingly using fiction as an insightful way to analyze complex organizational dynamics. Focusing on user appropriation of Knowledge Management Systems, we describe how we used the popular Asterix, a well-known French cartoon to better understand KMS appropriation. After our first findings showed paradoxical cultural issues, and based on the idea that culture is central to sensemaking and appropriation, we used the notion of the cultural metaphor to help better understand the cultural aspects associated with KMS appropriation. These results contribute knowledge in three different areas. First, we underline the role of cultural metaphors in information systems appropriation. Second, we enrich the literature on the role of fiction in management by illustrating the role of cultural metaphors. Third, we report on how this can be used in an action research project to help better understand KMS appropriation issues, which has the potential of leading to practical managerial action.
Keywords:
Action research; Asterix; Chief knowledge officers; Cultural metaphor; French organizations; Information systems appropriation; Knowledge management systems

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