#4998. “Come and join us”: How tech brands use source, message, and target audience strategies to attract employees

July 2026publication date
Proposal available till 20-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Strategy and Management;
Management of Technology and Innovation;
Computer Science Applications;
Marketing;
Information Systems and Management;
Places in the authors’ list:
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Abstract:
Multinational tech corporations have a considerable influence on human life. Their developments are not only adopted and used by people worldwide, but also are invented, manufactured, and produced by human employees. Today, the tech employment industry is challenged by the persistent need for manpower and there is a fervent fight for talent among the organizations. To deal with the growing shortage of professional workers and manage the continuous employment crisis – tech companies embracing Employer Branding (EB). Hence, developing coherent and comprehensive EB online communications is vital for technological companies as the messages they publish on the web contribute to recruiting top professional employees. The result of the study depicts a mechanism that aims to convince and attract candidates online.
Keywords:
Corporate website; Employer branding; High-tech careers; Human resource management; Technology

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