#4949. The impact of blockchain technology on consumer behavior: a multimethod study

July 2026publication date
Proposal available till 17-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Statistics and Probability;
Statistics, Probability and Uncertainty;
Business, Management and Accounting (miscellaneous);
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Abstract:
Blockchain is a ground-breaking technology that is transforming supply chain management. This study aims to empirically investigate the impacts of blockchain technology on consumer behavior. We conduct this research in collaboration with a Chinese e-commerce company that has introduced a blockchain platform for tracing. We use a multimethod design by combining natural experiment- and case study methods. We collected data from four industries (i.e. milk powder, seafood, alcohol and nutrition) to conduct the experiment, and the findings reveal that the firms that adopted the blockchain tracing system have an increase in product sales and a decrease in product returns compared to those that did not. The findings reveal that the adoption of a blockchain tracing system improves supply chain transparency and process management, which then enhances consumer service and trust. The findings also reveal how the adoption of blockchain technology affects consumer behavior.
Keywords:
blockchain; consumer behavior; multimethod; tracing

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