#4946. Reclaiming the heterogeneity of the Arab states

July 2026publication date
Proposal available till 16-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Cultural Studies;
Sociology and Political Science;
Business and International Management;
Organizational Behavior and Human Resource Management;
Strategy and Management;
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Abstract:
This paper addresses the clustering of several Arab states on Hofstedes national culture dimensions and its implications for international firms targeting the Middle East and North African (MENA) region. The authors argue that reexamining the Arab states national cultures can provide interested firms with a better understanding of their differences and similarities, so as to appropriately adjust their products and services to better serve their consumers. Hofstedes Values Survey Module 20XX (VSM 13) questionnaire is employed. In total, 1400 surveys were disseminated to all the Arab states, 200 for each country. The research finds evidence that national cultural differences do exist for Arab states and discuss implications toward international firms expanding in the region. Empirical contributions include the dissemination and translation of Hofstedes national culture survey, the VSM 13, on seven Arab states: Kuwait, the Kingdom of Saudi Arabia (KSA), the United Arab Emirates (UAE), Lebanon, Iraq, Libya and Egypt.
Keywords:
Arab states; Hofstede; MENA region; MNC; National culture

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