#4923. Quality management practices as a driver of employee satisfaction: exploring the mediating role of organizational image

July 2026publication date
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Business, Management and Accounting (miscellaneous);
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Abstract:
Total quality management (TQM) has been a universally used management strategy to improve organizational performance and thereby to achieve competitiveness. Compared with the scholarly and practical attention paid to identify the consequences of implementing TQM practices, little is known about how those practices enhance organizational image and employee satisfaction. A questionnaire-based survey of 285 employees including administrators, managers and heads of departments of 21 National Accreditation Board for Hospital and Healthcare providers-accredited hospitals was conducted. The proposed research model was tested using partial least squares based structural equation modelling. From the findings, leaders can understand that by implementing TQM practices, organizations can enhance image of the organization and bring high level of employee satisfaction. The study tries to answer questions largely ignored in the TQM literature: the effect of TQM practices on organizational image and employee satisfaction, and the mediating role of organizational image on TQM practices and employee satisfaction.
Keywords:
Employee satisfaction; Health-care quality; Image; Job satisfaction; NABH; Organizational image; Quality management practices; Quality of health care; Total quality management (TQM)

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