#4900. Visit intention of non-visitors: A step toward advancing a people-centered image

August 2026publication date
Proposal available till 02-06-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Business and International Management;
Strategy and Management;
Tourism, Leisure and Hospitality Management;
Marketing;
Places in the authors’ list:
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Abstract:
Incorporating an experimental design, this study examines willingness to travel to another country for the first time after having long-term relations with natives of that country. It advances the term “people-centered image” to refer to the image projected by the natives of a destination. Leveraging the contact hypothesis and relational exchange theory, the study deepens the understanding of the ways in which non-visitors’ visit intentions are associated with perceived destination image, relational trust, and experienced hospitableness in the context of long-term relations with natives of tourist destinations. The results underscore the significant impact of experienced hospitableness on non-visitors to the extent that a low level of trust would no longer make a difference in their visit intentions. Furthermore, non-visitors who have a low perception of a destination still have a higher tendency to be willing to travel to there if they have experienced a high level of hospitableness in their relationships with natives from the destination.
Keywords:
Hospitableness; Non-visitors; People-centered image; Relational trust; Visit intention

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