#4898. The effects of fashion lifestyle, perceived value of luxury consumption, and tourist–destination identification on visit intention: A study of Chinese cigar aficionados

August 2026publication date
Proposal available till 02-06-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Business and International Management;
Strategy and Management;
Tourism, Leisure and Hospitality Management;
Marketing;
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Abstract:
This study examined the effects of fashion lifestyle, the perceived value of luxury consumption, and tourist–destination identification on cigar aficionados intentions to visit a cigar-themed destination. Five hundred survey responses from cigar aficionados were subjected to structural equation modelling analysis. Different from the marketing and luxury consumption literature, single-dimension structures of fashion lifestyle and the perceived value of luxury consumption were generated in a tourism context in this study. Results indicate that fashion lifestyle and the perceived value of luxury consumption each had a significant positive effect on tourist–destination identification, which in turn positively influenced visit intention. Theoretical and methodological implications are also discussed.
Keywords:
Cigar aficionado; Cigar tourism; Fashion lifestyle; Perceived value of luxury consumption; Tourist–destination identification; Visit intention

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