#4870. The power of nudging: how adaptations in reverse logistics systems can improve end-consumer recycling behavior

August 2026publication date
Proposal available till 02-06-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Business and International Management;
Transportation;
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More details about the manuscript: Science Citation Index Expanded or/and Social Sciences Citation Index
Abstract:
Research shows a recycling behavior gap where end consumers are positive towards recycling but do not act in accordance with their intentions. Such a gap creates challenges for reverse logistics systems. The purpose of this paper is to investigate how adaptations in reverse logistics systems towards end consumers-turned-suppliers can improve recycling behavior. A framework with three propositions is developed and evaluated empirically using a two-group dependent post-test quasi-experimental design. The empirical setting is recycling of household waste. Three interventions are evaluated as: (1) the social norms nudge, (2) the distance nudge and (3) the availability nudge. Control group behavior remained constant. This paper suggests that the end-consumer’s role as suppliers needs to be included more actively into reverse logistics systems for products to enter the preferred loops of recycling in the circular economy. A new field of climate psychology is used to explain challenges in reverse logistics systems and nudging is demonstrated as a tool with which to deal with them.
Keywords:
Circular economy; End-consumer; Experiment; Household waste; Nudging; Recycling behavior; Reverse logistics systems

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