Articles for sale

#4844. Purchase intention in the fashion industry on local and international E-commerce in Indonesia

July 2026	publication date
Proposal available till	29-05-2025
4 total number of authors per manuscript	0 $

The title of the journal is available only for the authors who have already paid for

Journal’s subject area:

Political Science and International Relations; Sociology and Political Science; Business and International Management; Strategy and Management;

Places in the authors’ list:

place 1	place 2	place 3	place 4
Free	Free	Free	Free
2350 $	1200 $	1050 $	900 $
Contract №4844.1	Contract №4844.2	Contract №4844.3	Contract №4844.4

1 place - free (for sale)
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)

Abstract:
The purpose of this research is to examine the impact of the two categories of sales promotional tools (monetary and non-monetary) on purchase intention with the consideration of consumers’ perceived quality for fashion products in local and international e-commerce. As the competition between local and international e-commerce is increasingly fierce, it requires an appropriate sales promotion strategy that is in accordance with customer perceptions to capture customer purchase intention. This research is purely quantitative by using primary data through distributing online questionnaires to customers who have shopped fashion products in local or international e-commerce. Path analysis was used to verify the conceptual model and hypotheses in this research. This research confirms that sales promotions (both monetary and non-monetary) affect customers’ perceived quality of a product in e-commerce.
Keywords:
E-Commerce; Fashion Industry; Path Analysis; Perceived Quality; Purchase Intention; Sales Promotions

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