#4792. On the data-driven generation of new service idea: integrated approach of morphological analysis and text mining

August 2026publication date
Proposal available till 26-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Business and International Management;
Strategy and Management;
Places in the authors’ list:
place 1place 2place 3place 4
FreeFreeFreeFree
2350 $1200 $1050 $900 $
Contract №4792.1 Contract №4792.2 Contract №4792.3 Contract №4792.4
1 place - free (for sale)
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)

Abstract:
Data-driven new idea generation becomes imperative in recent business environment where big data analytics becomes an excellent remedy for innovation. Text-mining, therefore, has been popular for developing new ideas. However, previous studies relied on using all keywords, neglecting a systematic extraction of service-specific keywords. Therefore, this study suggests a new method for developing new service ideas—a data-driven morphological analysis for service ideation. The service-specific keyword extraction and filtering process are suggested to the data-driven morphological analysis. This study is expected to help managers to generate more service-specific and creative ideas for new services.
Keywords:
Data analytics; Idea generation; Morphological analysis; New service development; Text mining

Contacts :
0