#4788. A systematic review of international franchising

August 2026publication date
Proposal available till 26-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Business, Management and Accounting (all);
Business and International Management;
Places in the authors’ list:
place 1place 2place 3place 4
FreeFreeFreeFree
2350 $1200 $1050 $900 $
Contract №4788.1 Contract №4788.2 Contract №4788.3 Contract №4788.4
1 place - free (for sale)
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)

Abstract:
This paper aims to provide a bibliometric meta-analysis of the already substantial and growing literature on international franchising. Franchising is a model for businesses to achieve scale with limited resources. International franchising is a mode of entry that allows firms to develop new markets with relatively little risk but also little control. Using a systematic approach, the paper identifies all articles in the ISI Web of Science from 1970 to 20XX that includes the term international franchising (in the title, the abstract or keywords) and finds 131 articles. This paper used HistCite software to analyze the bibliometric data. Four major research clusters in the international franchising literature are identified. In addition, this study shows a change in research patterns regarding topics, theories and methodologies from the 1970s through 20XX. The paper presents the most influential articles, authors and journals. From the analyzes, this study develops a conceptual framework of international franchising and suggest avenues for future research.
Keywords:
Alliances; Contractual relations; International franchising; Meta-analytical review; Non-equity modes

Contacts :
0