#4773. Building an entrepreneurial business model: The case of MKM Building Supplies Ltd

August 2026publication date
Proposal available till 26-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Business, Management and Accounting (miscellaneous);
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Abstract:
Adopting the metaphor of a story, the case study explores and offers insight into the creation and operationalization of an innovative business model by an entrepreneurial firm that challenged and disrupted the competitive dynamics of an established industry sector, namely building supplies. The entrepreneurial business model is operationalized by a strategy of growing, primarily organically, a national network of branches together with the creation, delivery and realization of value in the form of superior service from their hand-picked local managers who are focused on customer relationships and local markets. The firm is both ethical, whereby humanitarian risks are minimized in their global supply chains, and philanthropic, whereby the branches are also committed to supporting their local communities. The case engages students to consider the impact of entrepreneurial business model thinking and innovation and also the local-national-international tensions in global value chains.
Keywords:
business model innovation; business model thinking; entrepreneur; philanthropic; start-up; value

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