#4766. An analysis of growth-accelerating factors for the Indian automotive industry using modified TISM

August 2026publication date
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Journal’s subject area:
Business, Management and Accounting (all);
Strategy and Management;
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More details about the manuscript: Science Citation Index Expanded or/and Social Sciences Citation Index
Abstract:
This study aims to identify and prioritize various growth-accelerating factors in the automotive industry. It further develops a hierarchical model to examine the mutual interactions between the factors, their dependence and their driving power. This study first identifies the growth-accelerating factors and then uses the modified total interpretive structural modeling (m-TISM) framework, which is an extended version of TISM. It further uses MICMAC analysis to analyze the mutual interrelation between the identified factors. The government and practitioners could evaluate the growth-accelerating factors which have higher driving power for implementing efficient policies and strategy formulation. By implementing m-TISM model in the automotive industry, auto manufacturers can become more productive and profitable. Future studies could use other methods such as expert opinion to derive the factors, and further model could be verified using structural equation modeling technique. This study uses a novel m-TISM framework for the analysis of growth-accelerating factors in the context of the automotive industry.
Keywords:
Competitive pricing; Fuel efficient vehicles; Global OEMs; Indian automotive industry; Innovations; MICMAC analysis; Modified total interpretive structural modelling (m-TISM); Total interpretive structural modelling (TISM)

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