#4749. The influence of mobile application design features on users stickiness intentions as mediated by emotional response

August 2026publication date
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Journal’s subject area:
Business and International Management;
Marketing;
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More details about the manuscript: Science Citation Index Expanded or/and Social Sciences Citation Index
Abstract:
The purpose of this paper is to determine the influence of mobile design features on consumers mobile app stickiness intentions, as mediated by users emotional response (pleasure, arousal and dominance). Using the stimulus–organism–response model, this study employed conditional process modelling to investigate the influence of three categories of mobile design features on users stickiness intentions. The emotional responses of pleasure–arousal–dominance were investigated for their mediating effect. The participants included women aged 18–36. Design features provided consumer-led interactions’ influence on emotional responses of pleasure, arousal and dominance. Mobile design features were not a significant predictor of stickiness intentions. Arousal was a significant mediator of mobile design features on stickiness intentions, whereas dominance had no mediating effects. This paper extends the growing research on mobile applications by investigating design features using Magrath and McCormicks (20XX) mobile marketing design framework. This paper also adds to the body of knowledge on stickiness within a mobile context.
Keywords:
Emotions; Mobile atmosphere; Mobile design features; Retail; Stickiness

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