#4686. When owner, family, and community roles intertwine: Examining entrepreneurs’ persistence decisions and the gender effect

July 2026publication date
Proposal available till 22-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Business, Management and Accounting (all);
Strategy and Management;
Management of Technology and Innovation;
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Abstract:
Entrepreneurs play multiple roles in their daily lives, and these roles can influence their decisions. Yet we know little about how entrepreneurs respond to simultaneous influences from different domains. We examine how entrepreneurs’ persistence decisions are jointly influenced by owner role pressure, family role pressure, and community role pressure and whether female and male entrepreneurs make decisions differently. Results indicate that owner role pressure interacts with family role pressure to influence persistence decisions. Further, female entrepreneurs are influenced more by owner role pressure, but interestingly, male entrepreneurs are influenced more by community role pressure. Educators and support organizations can direct entrepreneurs’ attention to the multiple roles they play in life and increase their awareness of how persistence decisions can be jointly influenced by those roles and the gender differences in the decisions.
Keywords:
gender; persistence decision; role pressure; underperforming business

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