#4657. Trust, fast and slow: A comparison study of the trust behaviors of entrepreneurs and non-entrepreneurs

August 2026publication date
Proposal available till 21-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Business and International Management;
Management of Technology and Innovation;
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Abstract:
Following the cognitive and behavioral approach, this study compares the trust behaviors of entrepreneurs and non-entrepreneurs in a dynamic environment. Due to the differences in the contexts that they face, the thinking frameworks they adopt, and the knowledge structures they form from experience, we argue that entrepreneurs display different trust behaviors from non-entrepreneurs when facing volatile environments in the decision-making process. Adopting established paradigms from behavioral game theory (trust game), we examine the evolution of trust behaviors of the two groups for trust building, trust violation, and trust recovery. We find that entrepreneurs build trust more quickly, decrease trust more quickly when faced with trust violations, and recover more quickly from trust violations than non-entrepreneurs. This study contributes to a better understanding of entrepreneurs trust behaviors over time, their responses to variations in social exchanges, while contributing to overall ongoing discussions of the unique characteristics of entrepreneurs.
Keywords:
Entrepreneurs; Non-entrepreneurs; Trust building; Trust game; Trust recovery; Trust violation

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