#4620. Residents’ social capital in rural tourism development: Guanxi in housing demolition

August 2026publication date
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Marketing;
Business and International Management;
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Abstract:
Social capital plays an essential role in the early stage of rural tourism development. Taking the family as the research unit, this study applied social capital theory to examine how guanxi serves residents interests in negotiations during housing demolition. Nonparticipant observations and in-depth interviews were conducted to identify the utility and essence of guanxi during housing demolition for rural tourism development in a Chinese village. The results show that guanxi, as a kind of social capital, plays an important role in rural tourism development, and that the internal mechanism through which guanxi exerts its utility is ‘guanxi - power - interest.’ The study offers important theoretical and practical implications for both governments and tourism developers which benefits the destination management.
Keywords:
Guanxi; Housing demolition; Interests of residents; Rural tourism; Social capital

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