#4609. Bangladeshi clothing manufacturers technology adoption in the global free trade environment

August 2026publication date
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Journal’s subject area:
Business and International Management;
Marketing;
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Abstract:
The purpose of this study was to investigate the status of technology adoption (TA) among clothing manufacturers and examine the influences of contextual factors on their TA level. Particularly, the authors examined the effects of export orientation, top management commitment (TMC), competitive pressure (CP), cost of capital (CC) and technical skills (TS). The data were collected from clothing manufacturer through an online survey. A firm was treated as a unit of analysis. Export orientation negatively influenced while TS and CP positively influenced the level of TA. Only firms that agree to participate were included in the data. The authors suggest the clothing manufacturers to adopt selective technologies that complement the cost leadership strategy rather than immediate differentiation strategy or technology innovations. Focused investment in human capitals and knowledge transfer, one of the newly classified developing country, should sustain their competitiveness in the global market. This study tackles a void that exists in TA research within the labor intensive clothing manufacturing sector, especially in a lower-middle income country, which surprisingly became the second largest clothing supplier today.
Keywords:
Clothing; Competition; Developing country; Export; Ready-made-garment; Technology

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