#4526. Exploring customer satisfaction in Great Britains retail energy sector part II: The increasing Use of Trustpilot online reviews

August 2026publication date
Proposal available till 16-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Sociology and Political Science;
Development;
Business and International Management;
Management, Monitoring, Policy and Law;
Places in the authors’ list:
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Abstract:
GB retail energy suppliers significantly increased their use of Trustpilot from 20XX to 20XX. Company executives explain how inviting reviews enabled them to improve customer service as well as increase TrustScore ratings. Some new entrants were particularly innovative. All but one of the large former incumbent suppliers then began to invite reviews and increased their TrustScores. TrustScores of suppliers exiting the market have increased in recent years, suggesting that customer dissatisfaction with suppliers was not the reason for their exit.
Keywords:
Online reviews; Retail energy market; Trustpilot

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