#4434. Neurocognitive feedback: a prospective approach to sustain idea generation during design brainstorming

December 2026publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript4500 $

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Journal’s subject area:
Visual Arts and Performing Arts;
Architecture;
Education;
Arts and Humanities (miscellaneous);
Engineering (miscellaneous);
Aerospace Engineering;
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Abstract:
The study is devoted to the study of the features of brainstorming as a key phase of engineering design. The focus is on a new technique for avoiding the traditional decline in the quantity and quality of ideas from the start of a brainstorming session to its conclusion. The method of neuroimaging is considered. Half of the group of participants received feedback on their emerging ideas about the relative neurocognitive activation of the prefrontal cortex, where the centers of cognitive flexibility and the amount of working memory are located. This part of the group retained a higher activation and a prolonged phase of peak activation. Also, the dominance of the right hemisphere in this subgroup compared to the test was noted. It is possible that the observed brain activity correlates with the number of solutions and the ease of proposed ideas.
Keywords:
brainstorming; neurocognitive activation; fNIRS; right hemisphere; prefrontal cortex

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