#4420. Omnivorous audiences of performing arts: evidence from Taiwan

December 2026publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript6020 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Visual Arts and Performing Arts;
Cultural Studies;
Communication;
Management of Technology and Innovation;
Strategy and Management;
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Abstract:
The study focused on the attendance of the performing arts in Taiwan. For the study, data obtained from the national attendance survey are used. The categories covered are music, dance, drama and traditional national theater. Methodologically, the study relies on an econometric type of model and explores the determinants for attendance in all arts. Multinominal logistic regression is applied to determine the factors of a participants decision to visit, which makes it possible to segment audiences. Differences were found between audiences of different types of arts and correlative relationships between each separate two types were studied and are positive.
Keywords:
performing arts; audience; multinominal logistic regression; multivariate probit regression; audience tastes

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