Articles for sale

#4368. Supply chain management focusing on relationship building and switching cost

September 2026	publication date
Proposal available till	06-06-2025
4 total number of authors per manuscript	0 $

The title of the journal is available only for the authors who have already paid for

Journal’s subject area:

Management Industrial and Manufacturing Engineering;

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Abstract:
The purpose of this study was to examine the effectiveness of the current relationship building Supply Chain Management (SCM) and Customer Relationship Management (CRM) practices which could build business partners’ loyalty in the SCM context. A proposed model was developed with variables including mutual benefits/fairness, trust, retention, loyalty, and switching cost. Previous research examined the partial relationships in the proposed model, and no research has included the switching cost with all the variables in the proposed model. The quantitative methodology involving a survey method was employed for this exploratory study. The hypothesised relationships were partially supported depending on the type of SCM. The most significant variable having an effect on the switching cost was also different depending on the type of SCM.
Keywords:
Customer relationship management; long-term relationship; retention; supply chain management; switching cost

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