#4354. Poster child

September 2026publication date
Proposal available till 05-06-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Communication
Places in the authors’ list:
place 1place 2place 3place 4
FreeFreeFreeFree
2350 $1200 $1050 $900 $
Contract №4354.1 Contract №4354.2 Contract №4354.3 Contract №4354.4
1 place - free (for sale)
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)

Abstract:
A poster child campaign is one of the methods used my modern media. A growing body of research from various domains has investigated market platforms for peer-based accommodation sharing. The authors suggest that it is due time to take a step back and assess the current state of affairs. This research aims to conflate and synthesize research. The authors hope that researchers and practitioners alike will find this review useful as a reference for future research and as a guide for the development of innovative applications based on the platform’s peculiarities and paradigms in electronic commerce practice. From a practical perspective, the general tenor suggests that hotel and tourism operators may benefit from: focusing on their core advantages and differentiating features and aligning their marketing communication with their users’ aspirations.
Keywords:
A poster child; modern media; core advantages; marketing communication

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