#4345. Foreign (In)Direct Investment in Chinese Contemporary Art Game: The Case Studies of Uli Sigg, Guy Ullens and beyond, 1989-20XX

September 2026publication date
Proposal available till 21-06-2025
4 total number of authors per manuscript6020 $

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Journal’s subject area:
Visual Arts and Performing Arts;
Law;
Strategy and Management;
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More details about the manuscript: Arts & Humanities Citation Index OR/AND Social Sciences Citation Index
Abstract:
The boom in Chinese contemporary art is the result of China’s opening to foreign investment and private entrepreneurship in 1978, and the significant contribution by the transnational art enterprises of long-term patron-investor-collectors, such as Uli Sigg and Guy Ullens, between approximately 1989 and 20XX. Through the opportunity offered by the gap between the private market mechanism and national heritage process for the “art game”, these investors used a variation of the controversial “Saatchi model” to generate high ROI. A further effect has been to bring CCA onto the global stage and complete the ecosystem of the art industry, building a foundation for the art economy of post-Mao China.
Keywords:
art game; art industry infrastructure; Chinese contemporary art; foreign (in)direct investment; Guy Ullens; heritage process; Saatchi model; Uli Sigg

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