#4276. Heroism as Narrative Strategy: Children’s Animation and Modernity in Chinese TV

September 2026publication date
Proposal available till 29-05-2025
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Journal’s subject area:
Visual Arts and Performing Arts;
Cultural Studies;
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Abstract:
Entertaining animated television programs often carry significant educational and national discourses that are rarely given much scholarly attention. This article examines the children’s animation program and explores its narrative strategies in portraying heroism. By employing content analyses, in-depth interviews, and focus groups, the article discusses how producers construct animation heroes according to the ideological framework of the party, economic preferences embedded in the market, and broader cultural expectations held by society. Finally, this article offers a preliminary exploration of the collaboration between political power and market forces in children’s animation, thus revealing the changing needs and interests of the government, producers, and audiences in the process of modernization, and the social significance of animation in modernity.
Keywords:
children animation; entertaining narrative; heroism; modernity; production studies

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