#4272. “It’s [Not] Like a Racist Thing”: Producing Controversial Racial Representations in Postapartheid South Africa

September 2026publication date
Proposal available till 28-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Visual Arts and Performing Arts;
Cultural Studies;
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Abstract:
The production and airing of a variety comedy show was seemingly driven by creator, producer, and industry desire for increased representation of “coloreds,” or people of mixed race, seventeen years after the end of apartheid. Although constitutional mandates and nation-building discourses support proportionate racial representations, the series was not renewed. Using critical race theory and a production studies approach, this analysis explores the apparently supportive context that engenders controversial racial representations by minority television personnel. Drawing on in-depth interviews with the creator of comedy show, and the show’s commissioning editor, the study explores how the political economic context of television production constrains racial representations to favour integrative nation-building programming and construct palatable racial representations of minorities.
Keywords:
critical race theory; political economy; production; public service broadcasting; racial representations; television

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