#4255. A cup of tea in history: visitors’ perception of the Iran Tea Museum and the Ho Yan Hor Museum in the modern age (a comparative study)

September 2026publication date
Proposal available till 28-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Visual Arts and Performing Arts;
Business and International Management;
Tourism, Leisure and Hospitality Management;
Places in the authors’ list:
place 1place 2place 3place 4
FreeFreeFreeFree
2510 $1340 $1170 $1000 $
Contract №4255.1 Contract №4255.2 Contract №4255.3 Contract №4255.4
1 place - free (for sale)
2 place - free (for sale)
3 place - free (for sale)
4 place - free (for sale)

More details about the manuscript: Arts & Humanities Citation Index or/and Social Sciences Citation Index
Abstract:
This intercultural study examines the visitors’ perception of tea museums. The method used for that is explanatory (quantitative-qualitative). Quantitative and qualitative data were collected in a single study but in two separate stages. By designing the questionnaire, quantitative data were collected from the visitors of the tea museums, which provided a basis for designing the qualitative part of the research, which was the result of personal observations of the researchers from the museums, their narration, and in-depth interviews with 16 visitors from the museums. In the end, combining the results of the quantitative and qualitative sections led to a better understanding of the research problem and deepening its findings. The results and findings showed that sensory-semantic richness, functional richness, and spatial rhythm are among the factors affecting tourists’ perception of tea museums.
Keywords:
functional richness; mixed-method; semantic sensory richness; spatial rhythm; Tea museum; visitors’ perception

Contacts :
0