#4043. Metaphorical framing of feminism and women in Spanish online media

September 2026publication date
Proposal available till 21-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Cultural Studies;
Linguistics and Language;
Communication;
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Abstract:
Online media has enabled the representation of important feminist ideas. One way to examine opinions and attitudes towards social matters is to explore metaphors as they influence reasoning and decision-making. Here we use standard methods of metaphor identification to explore the framing of feminism and women in feminism-related news in online popular media in Spanish, using a sample of articles taken from News on the Web. The results show that the most common metaphors on feminism and women are warfare ones, highlighting the intention of empowering the movement. However, war metaphors may convey negative connotations such as an increase in fear emotions and political polarization. In the case of women, many metaphors convey victimization and objectification. Finally, some metaphors used to frame women that are common in other discourses were absent in online articles on feminism.
Keywords:
Conceptual Metaphor Theory; Feminism; metaphor; online media; Spanish

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