#3921. Climate irresponsibility on social media. A critical approach to “high-carbon visibility discourse”

September 2026publication date
Proposal available till 15-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Cultural Studies;
Language and Linguistics;
Linguistics and Language;
Communication;
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Abstract:
Human GHG emissions are entering networked everyday relations. On social media, users potentially “reveal” their carbon footprints when they post pictures of a beef-based dinner or intercontinental travel. This would contribute important knowledge about the role of social-media communication concerning climate change as an individual responsibility, and requires a concentration on how status updates become loaded with ideological meaning (high-carbon visibility discourse). The purpose is to present a framework for critical analyses of visual disclosure of carbon footprints in social media use. Media theory, semiotics, network theory and critical theory are combined to theorize how users’ activities on social media become high-carbon oriented; their promotion of a business-as-usual stance; and how this operates ideologically through reification, legitimation and unification.
Keywords:
climate change visibility; climate shame; critique of ideology; irresponsibility; Social media; visual social media

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