#3918. Ideology in “women’s language”: a review of The Language of Feminine Beauty in Russian and Japanese Societies by Natalia Konstantinovskaia

September 2026publication date
Proposal available till 15-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Cultural Studies;
Language and Linguistics;
Linguistics and Language;
Communication;
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Abstract:
The current study is a critical investigation of how such notions as “beauty” and “femininity” are constructed, communicated, and defied in Japanese and Russian societies. It adopts a cross-cultural and three-level approach to data evaluation wherein TV ads, interviews, and blog information are utilized to probe into gendered language through the lens of ideology, expectations, and practice. The monograph illustrates that the typology of desirable females in Russian and Japanese TV ads is somewhat diverse and that women have varying views of what is “feminine” and “non-feminine” conduct. It also reveals the complicated evolution of discourses and ideologies on women within these two highly mobile societies. The book is undoubtedly an informative and constructive resource for studies on sociolinguistics, gender, language, and media.
Keywords:
commercial media; feminist critical discourse analysis; Gender and language; gender ideology; Japanese culture; Russian culture

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