#3886. Hey Alexa, why do we use voice assistants? The driving factors of voice assistant technology use

September 2026publication date
Proposal available till 14-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Language and Linguistics;
Linguistics and Language;
Communication;
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More details about the manuscript: Science Citation Index Expanded or/and Social Sciences Citation Index
Abstract:
This research identified three factors to predict the use of the artificial intelligence communication devices known as voice assistants such as Amazon’s Alexa or Apple’s Siri: technological factors (usefulness and perceived ease of use), social influence factors (personal and societal norms), and risk factors (privacy concerns and perceived security). The research proposed an extended Technology Acceptance Model. To examine the proposed model, an online survey was conducted with 558 respondents. The findings indicate that perceived usefulness, personal norms, and perceived security have positive relationships with attitudes toward using voice assistants. Additionally, privacy concerns had a negative relationship with attitudes toward using voice assistants.
Keywords:
personal descriptive norms; personal injunctive norms; privacy concerns; technology acceptance model; Voice assistants

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