#3852. The impact of multimodal cohesion on attention and interpretation in film

September 2026publication date
Proposal available till 12-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Linguistics and Language;
Social Sciences (miscellaneous);
Education;
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Abstract:
This research presents results of an exploratory investigation combining multimodal cohesion analysis and eye-tracking studies. Multimodal cohesion, as a tool of multimodal discourse analysis, goes beyond linguistic cohesive mechanisms to enable the construction of cross-modal discourse structures that systematically relate technical details of audio, visual and verbal modalities. Patterns of multimodal cohesion from these discourse structures were used to design eye-tracking experiments and questionnaires in order to empirically investigate how auditory and visual cohesive cues affect attention and comprehension. The proposed approach balances the narrative-based issue of how narrative elements in film guide meaning interpretation and the recipient-based question of where a film viewers attention is directed during viewing and how this affects comprehension.
Keywords:
Attention; Cohesion; Discourse semantics; Eye-tracking; Film; Multimodality

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