#3673. Framing of COVID-19 safety protocols in Kusaal musical health communication: Language and literary analysis

October 2026publication date
Proposal available till 03-06-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Language and Linguistics;
Linguistics and Language;
Communication;
Social Psychology;
Experimental and Cognitive Psychology;
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More details about the manuscript: Arts & Humanities Citation Index or/and Social Sciences Citation Index
Abstract:
The research examines how indigenous language and music are used to promote the education. Using the framing theory, the study conceptualises how the music composer frames COVID-19 safety protocols in a very practical yet entertaining manner to evoke adherence by natives to the protocols through a local musical performance. The singer who doubles as the composer employs several language, linguistic and literary techniques to communicate the major themes (COVID-19 protocols) of the song. Further, the music communicates hope and promise in the capacity of ancestral deities to step back into time during periods of catastrophe to alleviate the sufferings of their subjects. It deploys the parallel text approach in transliterating the song.
Keywords:
COVID-19; COVID-19 safety protocol; Musical health communication

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