#3650. Semantic ambiguity and memory

October 2026publication date
Proposal available till 02-06-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Language and Linguistics;
Linguistics and Language;
Experimental and Cognitive Psychology;
Neuropsychology and Physiological Psychology;
Artificial Intelligence;
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Abstract:
The emotional ambiguity hypothesis posits that as items are encoded, people process the ambiguity as well as the intensity of their valence. After reviewing evidence on these effects, we evaluated fuzzy-trace theorys proposal that the ambiguity hypothesis should apply to a broad range of semantic attributes other than valence (e.g., categorization, concreteness, meaningfulness). According to that proposal, all three effects should be observed for other attributes. Three other attributes displayed ambiguity-driven improvements in recall. It appears that people process the ambiguity as well as the intensity of many semantic attributes, and hence, the memory effects of such attributes can be due to either or both.
Keywords:
Ambiguity; Intensity designs; Attribute ambiguity; Attribute intensity

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