#3577. Entrepreneurial Social Identity Management Through Language Use

October 2026publication date
Proposal available till 01-06-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Language and Linguistics;
Linguistics and Language;
Anthropology;
Sociology and Political Science;
Education;
Social Psychology;
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Abstract:
This study draws upon interview data and a grounded theoretical methodology to explore entrepreneurial social identity management. Interviews were conducted with forty-three entrepreneurs in several cities. The women and men discussed past conversations with (non)entrepreneurs, with foci on self- and other stereotyping, associated language use, prototypicality, and motivation. Open and axial coding of the interview content revealed a new model of entrepreneurial social identity management. The model’s implications for understanding entrepreneurs’ social identity and motivation were discussed.
Keywords:
entrepreneurial identity; entrepreneurship; labeling; linguistic category model; norm talk; self-categorization theory

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