#3524. Exploring vegan ideology through graffiti slogans

October 2026publication date
Proposal available till 30-05-2025
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Journal’s subject area:
Language and Linguistics;
Linguistics and Language;
Communication;
Sociology and Political Science;
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More details about the manuscript: Arts & Humanities Citation Index or/and Social Sciences Citation Index
Abstract:
This article is a study of a sample of eighteen animal rights graffiti slogans that were chalked on the walls. The purpose of the article is to interrogate the implicit ideological commitments underpinning the graffiti slogans, the rhetorical aims of their authors and the linguistic devices and structures they used to achieve their goals. Regarding the ideological underpinnings of the slogans, the study reveals four core concepts that it argues are central to contemporary vegan thought: the speciesist relationship between human and non-human animals; species egalitarianism; the vegan imperative; and a commitment to non-violent direct action. The interconnected conceptual map that lies at the heart of contemporary veganism has emerged, it argues, in response to ‘dislocations’ in human/animal relations and within the animal advocacy movement.
Keywords:
Core concepts; discourse; discursive dislocation; graffiti slogans; ideology; veganism

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