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#3319. Why do women watch esports? A social role perspective on spectating motives and points of attachment

October 2026	publication date
Proposal available till	18-05-2025
4 total number of authors per manuscript	0 $

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Journal’s subject area:

Arts and Humanities (miscellaneous); Psychology (all); Human-Computer Interaction;

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More details about the manuscript: Science Citation Index Expanded or/and Social Sciences Citation Index
Abstract:
Guided by social role theory and the extant literature, the purpose of this investigation was to examine the gender differences in esports spectating motives and points of attachment. A questionnaire was developed to survey fans. Findings indicate gender differences across five motivational factors: women seem to be more motivated to watch Overwatch for social opportunities, interest in player, and physical attractiveness; men appear to be more motivated to watch for enjoyment of aggression and entertainment value. The results suggest how perceived social roles may influence gender differences in attachment to the athlete and its relationship with spectating motives. Theoretical, managerial, and social implications, as well as future research recommendations, are discussed.
Keywords:
Esports marketing; Female esports fans; Points of attachment; Social role theory; Spectating motive

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