#3199. From the attention to the recall: looking behind online consumer response

October 2026publication date
Proposal available till 12-05-2025
4 total number of authors per manuscript0 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Social Sciences (all);
Arts and Humanities (miscellaneous);
Developmental and Educational Psychology;
Human-Computer Interaction;
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Abstract:
The research investigates how Y and Z generations process online content and make a parallel between attention and recall in online consumer response framework. It also uncovers differences between two generations and offers valuable insights for managers. Eye-tracking was combined with in-depth qualitative interviews to uncover values behind the attention and indicators of recall. Despite similar attentional patterns, the two generations have different values that the content needs to satisfy to be preferred and remembered. The laddering provided a look into these values and deeper understanding of biometrical measures. The research is limited to laboratory settings and small sample size. The results can inform decision-makers on how to optimise the digital content and increase content recall for the target age groups within Y and Z generations.
Keywords:
Attention; online consumer response; online content preference; recall

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