#3166. How much do social connections matter in fundraising outcomes?

October 2026publication date
Proposal available till 26-05-2025
4 total number of authors per manuscript0 $

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Journal’s subject area:
Finance;
Management of Technology and Innovation;
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Abstract:
The research examines the role of social connections and network communications in attracting funders to crowdfunding campaigns. Social connections can be either external (e.g., Facebook) or internal (e.g., investing in online platforms through resource exchange). The research constructs a digraph network for the internal social connections and use PageRank, HITS, and centrality to obtain the weights of the nodes. The results were compared using the performance change of several prediction algorithms by feeding social connection-related variables. The research finds that the external social connections improves the funding success rate of a campaign and only authority and degree in centrality positively affect the number of funders and the campaign’s financing progress. Fundraisers who are online influencers should leverage their online social connections, notably for the project categories that matter.
Keywords:
Crowdfunding; Fundraising; Kickstarter; Online influence; Social connections; Social networks

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