#3090. Exploring reverse knowledge transfer and asset augmentation strategy by developed country MNEs: Case study evidence from the Indian pharmaceutical industry

December 2026publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript4500 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Finance;
Business and International Management;
Marketing;
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Abstract:
The article examines the strategic strategies for increasing the assets and knowledge of a multinational enterprise (MNE) with an advanced economy. The results show that MNEs are developing an architecture, which is reflected in the mechanism, governance structure and timing, for the efficient transfer and effective assimilation of acquired knowledge and assets.
Keywords:
Asset augmentation; Indian pharmaceutical industry; Institutions; Knowledge transfer; Organizational architecture; Qualitative research

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