#3088. Multilevel trust in international marketing of healthcare services: A five-country comparative study

March 2027publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript5500 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Finance;
Business and International Management;
Marketing;
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Abstract:
The article explores how multi-level trust develops, as well as how levels of trust are interconnected and influence the international marketing strategy for medical services. The results show that the study culminated in a Multi-Level Trust (MLT) model consisting of three levels related to individuals, company performance, and context.
Keywords:
Brazil; China; COO; Hong Kong; Marketing strategy; Multilevel trust; Philippines; Russia; Sweden

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