#3078. Pluralist perspectives and diverse responses: Exploring multiplexed framing in incumbent responses to digital disruption

November 2026publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript3000 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Finance;
Geography, Planning and Development;
Strategy and Management;
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Abstract:
The article provides an in-depth study of the response of a multinational insurance group to a disruptive digital innovation: the emergence of online general insurance aggregator platforms between 2002 and 2007. The results show how this design allows an organization to test and adaptively switch between different strategic responses to disruptive innovations, especially in the face of high uncertainty and ambiguity.
Keywords:
Ambiguity; Digital disruption; Disruptive innovation; Framing

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