#3070. Purchase intention in the fashion industry on local and international E-commerce in Indonesia

November 2026publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript3510 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Strategy and Management;
Finance;
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Abstract:
The article examines the impact of two categories of sales promotion instruments (monetary and non-monetary) on purchase intent, taking into account the perceived quality of fashion products in local and international e-commerce by consumers. The results show that sales promotion (both monetary and non-monetary) influences the perception of the quality of a product in e-commerce by buyers.
Keywords:
E-Commerce; Fashion Industry; Path Analysis; Perceived Quality; Purchase Intention; Sales Promotions

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