#3028. The influence of product innovation messages on the intention to purchase incumbent products

November 2026publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript3510 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Economics and Econometrics;
Management of Technology and Innovation;
Business and International Management;
Marketing;
Places in the authors’ list:
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4 place - free (for sale)

Abstract:
The study is aimed at determining the mechanism of the relationship between the content of innovation in the product (ie, productivity increase and price reduction), control points in time (ie, and purchasing intentions). The results show that when prevention-oriented people receive prevention-oriented messages compared to promotion-oriented messages, their intentions to buy existing products are weaker.
Keywords:
Framing effects; Price drop; Regulatory fit; Regulatory focus; Technological advancement

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