#2918. Emerging Consumer Preference for Wine Attributes in a European Transition Country – the Case of Kosovo

September 2026publication date
Proposal available till 29-05-2025
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Journal’s subject area:
Economics, Econometrics and Finance (all);
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Abstract:
The study analyzes consumer preferences for wine in Pristina, Kosovo, a transition country in the Balkans that is struggling to resist competitive pressures from traditional neighboring wine-growing countries. The results show that the two most important attributes when choosing a wine are type and origin, but preferences vary by group: wine type and origin seem to be much more important than price, especially for the wealthiest segment, whose consumers prefer more expensive wines.
Keywords:
Conjoint Choice Experiment; consumer preferences; Kosovo; latent class choice model; wine

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