#2917. The Role of Context Definition in Choice Experiments: a Methodological Proposal Based on Customized Scenarios

October 2026publication date
Proposal available till 29-05-2025
4 total number of authors per manuscript3510 $

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Journal’s subject area:
Economics, Econometrics and Finance (all);
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Abstract:
The study tested the role of scenario definition in selection experiments and proposes a methodology for constructing individual scenarios by obtaining responses from interviewees on the main selection criteria, which makes the experimental conditions more realistic. The results show that individual scenarios lead to different preference scores compared to the traditional approach.
Keywords:
choice modeling; choice-based conjoint; experimental design

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