#2911. The influence of consumer Socialization agents and personal attitude in the consumption of alcohol among youth in South Africa

October 2026publication date
Proposal available till 29-05-2025
4 total number of authors per manuscript3510 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Economics, Econometrics and Finance (miscellaneous);
Life-span and Life-course Studies;
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Abstract:
The article aims to assess the impact of three agents of socialization in the form of exposure to advertising, influence of parents and peers, and the influence of personal attitudes on the behavior of young people regarding alcohol consumption in South Africa. The results show that advertising, parental influence, peer influence, and personal attitudes have a positive effect on youth drinking behavior, with advertising and personal attitudes demonstrating statistical significance of drinking behavior. Limitations/conclusions of the study.
Keywords:
Alcohol consumption; Consumer socialization; Personal attitude; South Africa; Youth

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