#2835. Measuring, Visualizing, and Controlling Intangible Assets in Knowledge Management

January 2027publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript4500 $

The title of the journal is available only for the authors who have already paid for
Journal’s subject area:
Economics and Econometrics;
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Abstract:
The article focuses on the development of common tools in the field of measurement, visualization and management of intangible assets. In this course, the main elements are the Boston Matrix, McKinsey Portfolio, Life Cycle Analysis and SWOT Analysis.
Keywords:
Evaluation; Organizational learning; Portfolio analysis; Strategic knowledge management; Strategic management

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