#2823. The business model canvas of women owned micro enterprises in the urban informal sector

December 2026publication date
Proposal available till 30-05-2025
4 total number of authors per manuscript3510 $

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Journal’s subject area:
Economics and Econometrics;
Business and International Management;
Strategy and Management;
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Abstract:
The purpose of this article is to explore the motives and basis of the business model used by the urban poor to create micro-enterprises in the informal sector. In contrast to the notion that womens informal sector microentrepreneurship is the result of involuntary exclusion or poverty, this paper found that womens motivations are the result of a wide range of factors, including additional family income, gaining social recognition, and a host of others reasons.
Keywords:
Bottom of pyramid; Business model canvas; India; Informal sector; Micro entrepreneurship; Women

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