#2772. Pricing under Fairness Concerns

February 2027publication date
Proposal available till 30-05-2025
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Journal’s subject area:
Economics, Econometrics and Finance (all);
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Abstract:
The article proposes a theory of pricing based on the assumptions that buyers dislike unfair prices—those that are dramatically inflated in relation to cost—and that firms take these concerns into account when setting prices.
Keywords:
pricing; Justice

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